10 Instagram accounts to follow for cannabis startups

Canada’s emerging cannabis industry provides a fertile landscape for startups and innovators to sow their seeds and grow to greatness.

Even the great need a break from time-to-time, and so enters social media. Mindless scrolling can be a necessary (and sometimes overly consuming) distraction, but it can also be the perfect source of #dailyinspo when a little motivation is needed.

Check out these 10 must-follow Instagram accounts for any budding entrepreneurs

NICHE - The National Institute of Cannabis Health and Education is a not-for-profit organization that is helping drive the cannabis conversation by providing impartial and evidence-based research about cannabis production and use in Canada.

Take a scroll through their feed to find out about community events and soundbites of cannabis-related news.

Bonus: NICHE recently announced Dr. Jenna Valleriani as their new CEO, succeeding Barinder Rasode who is the co-founder and CEO of Grow Tech Labs.

Business of Cannabis - If cannabis is your business, this is a great account to follow. Keep up-to-date on news, analysis, and insights into the industry. A quick scroll through the BoC feed will hit you with trending headlines, need-to-knows, jobs of the week (not that you’re looking, but it’s good to know what the industry is demanding), and even a bit of humour.

Be sure to check out their daily podcast “The 4:19” to find out what’s new with top  industry experts.

Adcann - Health Canada’s heavily restricted marketing regulations leave much to be desired but there is still space to colour within the lines.

Adcann showcases top creative advertising and marketing efforts in the cannabis industry. This is great thread to scroll through for inspiration on which brands and agencies are doing it right, helpful quotes related to cannabis advertising, and news updates pertaining to the sector

Startup Grind - Described as “the world’s largest startup community”, Startup Grind is a great resource of information for up-and-coming entrepreneurs. While the company isn’t specific to the cannabis industry, it emparts nuggets of wisdom that any professional can benefit from.

Van der Pop - Van der Pop is a female-focused cannabis brand. A scroll through the feed is not only eye-catching but full of wisdom and consumer-centric facts.

Van der Pop is a success story of an online brand that built a major presence and was acquired by Tokyo Smoke. Founder April Pride saw a gap in the market and created something meaningful for sophisticated consumers with a feminine aesthetic.

Green Entrepreneur - A spin-off of Entrepreneur, Green Entrepreneur focuses on cannabis business. Check out their feed for the latest articles, industry leader profiles, and a snapshot of current events. It can be helpful to see the challenge and triumphs of other entrepreneurs, particularly in the cannabis realm.

As this industry continues to grow, it’s important to know what’s working and what isn’t, as well as what’s saturated and what’s missing.  

Sangha Collective - This BC-based, female-led cannabis community is celebrating the unifying nature of the plant by supporting the cannabis industry through business, education, and engagement services.

Their feed offers the right amount of calm colours, splashed with quotes that provide timely and relevant messages to get you through the hustle and grind. 

Harvard Business Review  - Regardless of what business you’re in, HBR drops some serious truths that any company can benefit from.

Their feed is populated with management tips, informational charts, interesting artwork, and links to articles if you’re looking for a deeper dive. 

Emmarunsvan - Emma is a Grow Tech Labs mentor specializing in all things marketing, particularly for emerging brands. As a nutritionist, educator, and innovator, Emma’s feed is flooded with tips on health, wellness, and industry, often with a cannabis twist.

Follow Emma’s stories to learn about creating a cannabis ritual, incorporating cannabis into a fitness routine, and navigating the regulations for cannabis marketing. 

Grow Tech Labs - How about a little self-love? If you haven’t given them a follow, check out their account to learn about the goings-on of the cannabis business accelerator.

Grow Tech Labs provides you with updates on its cohorts, advice from its mentors, and reminders about their community events. Grow Tech Labs is all about #cultivatinginnovation and collaborating and connecting with entrepreneurs who have the heart and the hustle to help build this industry.

Bonus accounts:

  • Nugshots - If you’re working in the cannabis industry, hopefully you have a love and appreciation of the plant. Take some time to scroll through this feed and get up close and personal with the leafy green goodness.

  • Verp Media - If laughter is the best medicine, then Verp Media is medicinal cannabis at its finest. Grab a daily dose of cultivated memes that take a satirical jab at Canada’s legal cannabis industry.

  • Matchstick Marijuana - A content creator and cannabis aficionado, Matchstick Marijuana covers everything related to the industry. This is a great account to follow to check out industry leaders, emerging brands, and get an unbiased breakdown of cannabis in Canada.

  • Little Earthlings - This account isn’t cannabis-related but it offers gentle reminders of self-care that we can all use, entrepreneurs or otherwise.

Read more at BotaniQ Magazine.